It's good to see how much things have improved, and particularly when this is associated with the work of a friend. Elsewhen Press recently released a trailer for Mike French's novel Blue Friday, which found its way into the world as an ebook last Saturday, prior to its November release in paperback. There's drama in this 'ere trailer, so enjoy and then order a copy (Mike's website provides a number of e-book links).
All of which makes this an appropriate occasion to flag the great job Jen Persson did of creating a trailer for The Snowing and Greening of Thomas Passmore a couple of years back. It hasn't gone viral yet, but if you click on it enough times it may do! Go on, click away on both of them.